Academic + Career Portfolio
Dive into this curated selection of university and professional projects that demonstrate my diverse skillsets in buying, product development, sustainability and business innovation - gained throughout my four years of Fashion Management at NTU!
BUILDING A PRODUCT RANGE: Expansion into new market
  It is essential for a brand to adapt their product range and business operations while expanding to new markets. In this report, I analysed market trends, conducted competitor analysis and created AW 2022/23 product range for expansion into Netherlands, Amsterdam.
I also created a merchandising pack to evaluate and analyse the profitability of the range, demonstrating analytical and numeracy skills. Finally, I considered the critical path and technical product pack for the product launch. 
This enhanced my buying skills of building a highly commercial range while keeping customers at heart.
Working in the fashion industry has exposed me to the alarming consequences of overproducing cheap, fossil fuel-derived clothing – from massive textile waste to extensive pollution. This led me to research how fashion brands and retailers can incorporate innovative material solutions to phase out fossil fuel-based materials. Ultimately, moving towards a sustainable and circular future. 
Fashion's sustainability landscape is changing rapidly with the introduction of new legislations and we need to remain agile for the imminent change!
The high street has taken a major hit in the aftermath of COVID-19 and rising inflation. In this collaborative project, I explored how Uniqlo can be introduced into Nottingham to drive footfall and revive the high street. Using the Lean Canvas, I evaluated the unique value proposition, high-level concept, cost structure and revenue streams of introducing our innovative concept.  
After two-weeks of collaboration and immense hard work we pitched it to the industry panel. This was a very challenging yet rewarding project and I was very pleased with the feedback we received.​​​​​​
The fashion industry's long, complex, and fragmented supply chain often obscures exploitative practices. Driven by my interest in innovative fashion technologies, I conducted a research project investigating how brands and retailers can use blockchain to increase traceability beyond their Tier 1 suppliers. 
Additionally, I explored how blockchain can create reliability, authenticity, and transparency in the rising second-hand and pre-loved market.
Tired of flimsy tote bags that cause you shoulder pain? In my design-sprint collaborative project, I proposed to solve this problem by creating something that won't break banks and bones. 
We created a tote bag made from cotton hemp, focused on wearable technology, well-being and joy which is also strong, durable and environmentally friendly. 
This project taught me valuable lessons about global collaboration and working with diverse individuals, partnering with Chinese students from BIFT.
My placement year gave me the opportunity to propose my concept idea to the Head of Buying and Planning of Childrenswear. 
Recognising the undeniable exponential rise of resale and pre-loved luxury items, I envisioned how Ralph Lauren can play into this world. 
I am extremely proud of putting my ideas forth and receiving excellent feedback for my strategic thinking!​​​​​​​​​​​​​​
Collaborating with an Indian garment manufacturer, I applied my buying knowledge to develop a product range tailored to the UK market. This involved conducting trend and market research for SS24, creating CAD designs in Adobe Illustrator, and crafting mood boards for the Source Fashion Exhibition catwalk. 
This hands-on experience allowed me to view the buying cycle from the manufacturer's perspective, deepening my understanding of technical product specifications.
Thank you for taking the time to explore my work. 
Want to see more?
Lights, camera, student life! Check out these videos I created as a content creator for NTU.
....or have a look around at my skills and my journey so far!
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